This case disassembled how to use Facebook to promote Clickbank alliance products: Easy Power Plan (DIY energy tutorial), and obtained a net profit of nearly 80,000 US dollars.
Product promotion: Easy Power Plan, the current Grav value: 64, indicating that there are still good sales
This is the official sales page:
Facebook ads are like this:
Another ad version:
Have you found that these advertising pictures are still weird? That's right, advertising pictures want this kind of effect.
Facebook advertising background data:
A total of 45,13,600 users were reached and 8,192,755 were displayed.
The total advertising spend is $42,216
CPM (cost per thousand impressions) is $5.15
The ad click rate is 2.34%, and the average click cost is $0.22, which is relatively good
A total of 707 products were sold (not including upsale).
Landing page display and analysis:
The lander in this case uses the Quiz (survey) format. As I said before, Quiz lander is a very popular and easy-to-use model.
The Landing page website building platform is: Click Funnels. This platform can integrate Landing page, website, mail sending service, payment collection and other functions. It is easy to use, but it is a bit expensive. The standard version is $97 per month. Of course, there are alternative products. .
Survey question 1:
Survey question 2:
Survey question 3:
Survey question 4:
What we need to learn is that the design of the problem is not random, and there is a lot of knowledge in it. Each question is actually for the final sales service. In fact, it is presell, which allows users to pass the question and answer of the order. After completing the question and answer, the user will have a sense of expectation and a sense of accomplishment, so as to enter the purchase emotion we set and complete the final shopping.
After completing the question and answer, enter the waiting page. In fact, we can jump quickly, but we must make users feel that we take their answers seriously.
Then enter the final presell page, which is a "fake" promise page, which means that you need to comply with 123 before watching the sales video. In fact, it is a sense of reality and urgency. No one will disagree, and then the user clicks I Agree, enter the manufacturer page.
The rest is left to the manufacturer’s Video Sales Page. If you don’t want to watch the video, the text sales page will pop up.
From this article, you can understand the logic and important links of the entire project. No matter what product is promoted, the general logic and process are all figured out. However, it should be noted that Facebook’s advertising policy is changing at any time. The creative materials for advertising, the landing page, which were previously available, may not necessarily pass the review now, and even lead to account restrictions. Even a veteran of Facebook advertising faces the same problem and can only gradually test and adjust.
Original article, author: 5base, if reprinted, please indicate the source:
https://5base.com/2021/08/20335.html